Well, the time has come. In this episode, I share my farewell message with you, dear listeners. It is the last episode with me as your host. Starting January 2018, Karima Gulick takes over as the new host of The Gen Why Lawyer. Get excited!

It has been a wonderful ride! Thank you for being a part of it. I appreciate each and every time you pressed play on this show. 

I'm looking forward to all of the wonderful conversations Karima will share with you on this podcast. Stay tuned and keep in touch. 

Email me: nicole@genwhylawyer.com 

Instagram: @nic_abboud

Kelly Street, the marketing director with Attorneysync, a digital legal marketing agency, joins us today to share her top tips on how lawyers can go about incorporating content creation into their marketing efforts.

What You’ll Learn in this Episode:

• What the 6 rules are:
  • Engaging content leads to better search results
  • Be true to your own style
  • Keep your audience in mind
  • Localize your content
  • Content provides context
  • Always ask, “why?”
• How to be true to your own style and personality and allow that to show through your content
• Keep your audience in mind when creating content
• Where to find topic ideas
• Why you should localize your content
• Always ask yourself “why” first before you embark on any content creation efforts
• Why video marketing is something lawyers should give some serious consideration to
• How to prepare your script and yourself to record a legal video
• When you have your content created, how can you best promote it?
• Should you create content specifically for social media?

Resources:

Grab Kelly’s free resource - www.attorneysync.com/geny

Soapbox by Wistia

Biteable

Teleprompter iOs app

Canva

Fiverr

Upwork

Contact Information:

kelly@attorneysync.com

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode.

Also, please don’t forget to subscribe to the GWL Podcast in Apple Podcasts or in Stitcher Radio. That way, every time I prepare a new episode for you, it’ll automatically show up in your phone. 

Once last thing: I would truly appreciate it if you could leave an honest review for The Gen Why Lawyer Podcast in Apple Podcasts. Positive ratings and reviews help boost the visibility of the show and help me in reaching more lawyers.

Karima Gulick is an intellectual property attorney and registered patent attorney. She joins us to share her journey that took her from working at a large aerospace company to law school and then to eventually opening her own patent and aviation law firm. Karima shares how she found her space in the legal profession.

In this episode, Karima and I break some exciting news that will affect the future of this show. You’ll want to hear it, especially if you’re someone who turns to this podcast for inspiration and insight on how to grow your law practice and build a fulfilling career as a lawyer.

Resources

Pomodoro technique

Contact Information:

Instagram: @patentlawyerlady

Website: www.kgulick.com

This episode is brought to you by CourtCall, the leader in remote court appearances. Use CourtCall to more efficiently serve your clients while saving time for other important things in your life. You can schedule your appearance online 24 hours a day. Learn more about CourtCall and if it’s available in your court by visiting www.courtcall.com/genylawyer.

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode.

Also, please don’t forget to subscribe to the GWL Podcast in Apple Podcasts or in Stitcher Radio. That way, every time I prepare a new episode for you, it’ll automatically show up in your phone. 

Bailey Standish loved her job at her law school until sexual advances from her supervisor made working there unbearable. She joins us and shares her experience with sexual harassment in her legal position. She shares advice on how young lawyers, who find themselves in similar positions, can approach the situation.

We discuss the importance of having a supportive mentor and a strong tribe of friends who will guide you. Bailey talks about some of the signs to look for that help tip you off to an inappropriate situation, and she also shares a few resources that are available to victims of sexual harassment.

Contact

baileystandish@gmail.com

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode.

Also, please don’t forget to subscribe to the GWL Podcast in Apple Podcasts or in Stitcher Radio. That way, every time I prepare a new episode for you, it’ll automatically show up in your phone. 

Once last thing: I would truly appreciate it if you could leave an honest review for The Gen Why Lawyer Podcast in Apple Podcasts. Positive ratings and reviews help boost the visibility of the show and help me in reaching more lawyers.

Nicholas Hite from Hite Law Group is building a thriving family and domestic law practice in New Orleans, with a special focus on members of the LGBTQ community. In this episode, Nick joins us to share his insight on choosing the right niche and growing a law practice to profitability within 6 months.

What You’ll Learn in this Episode:

• How Hurricane Katrina changed the city of New Orleans and how that affected Nick’s practice
• How he chose his niche within the family law field based on his passions and desires
• Why he offers LGBTQ cultural competency trainings and how it helps him grow his brand
• How narrow is too narrow when it comes to choosing a niche?
• Why Nick decided to set up his attorney fees based on a sliding scale
• What Nick did when he took an entire year off after leaving his law firm position
• How he grew his firm to profitability within the first 6 months of launching 
• Why it’s important to be involved in the community you want to serve

Resources

PFLAG – New Orleans chapter

NOAGE

BreakOUT

Contact Information

www.hitelawgroup.com

(504)2520678

nicholas@hitelawgroup.com

This episode is brought to you by MM.LaFleur, a women's workwear brand whose mission is to take the work out of dressing for work. Be sure to visit their website to experience their Bento Box service. Also, if you use the code GENWHY, 10% of the profits from any purchases made using the code will be donated to St. Jude Children's Research Hospital.  

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode.

Also, please don’t forget to subscribe to the GWL Podcast in Apple Podcasts or in Stitcher Radio. That way, every time I prepare a new episode for you, it’ll automatically show up in your phone. 

Once last thing: I would truly appreciate it if you could leave an honest review for The Gen Why Lawyer Podcast in Apple Podcasts. Positive ratings and reviews help boost the visibility of the show and help me in reaching more lawyers.

Leaving the law to launch a nonprofit is not easy. That’s precisely what today’s guest, Mariam Morshedi, did when she saw there was a need for simplified law. Mariam left her legal position at AARP to launch Subscript Law.  Subscript is a committed to enhancing the legal and political decision-making of Americans. She accomplishes this by breaking down legal concepts, Supreme Court cases, and government functions into visual explainers.  

What You’ll Learn in this Episode:  

• How she channeled her interest in philosophy and anthropology into her legal nonprofit
• What inspired her to launch her nonprofit
• Why she believes that the public has a right to not only know the law but understand it as well
• How she decided that visual graphics were the best way to present information
• Her steps in assembling her board and team at the nonprofit
• How to find the right marketing channels for your business when marketing isn’t your strength
• Why she chose a non-profit as opposed to other types of organization
• Why it’s important to prepare yourself financially if you’re going to launch a non-profit

Contact Information:

mmorshedi@subscriptlaw.com

Subscript Law

This episode is brought to you by MM.LaFleur, a women's workwear brand whose mission is to take the work out of dressing for work. Be sure to visit their website to experience their Bento Box service. Also, if you use the code GENWHY, 10% of the profits from any purchases made using the code will be donated to St. Jude Children's Research Hospital.  

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode.

Also, please don’t forget to subscribe to the GWL Podcast in Apple Podcasts or in Stitcher Radio. That way, every time I prepare a new episode for you, it’ll automatically show up in your phone. 

I'm sharing a preview of my new show, Leaders Love Company, which launches this week. I explain the basis for the new podcast show, what I'm hoping to accomplish, and why you should tune in. 

I also share a few snippets from the first couple of episodes of the new show. 

I hope you like it! 

I would truly appreciate it if you SUBSCRIBED to the new show. 

Stay connected with me on my favorite platform, Instagram. 

This episode is brought to you by MM.LaFleur, a women's workwear brand whose mission is to take the work out of dressing for work. Be sure to visit their website to experience their Bento Box service. Also, if you use the code GENWHY, 10% of the profits from any purchases made using the code will be donated to St. Jude Children's Research Hospital.  

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode.

Also, please don’t forget to subscribe to the GWL Podcast in Apple Podcasts or in Stitcher Radio. That way, every time I prepare a new episode for you, it’ll automatically show up in your phone. 

The fearless duo from Selogie and Brett, Amanda and Vickie, join us to share their insight on how they launched their law practice focused on helping children living with disabilities. They also share how they’ve channeled their passion for helping special needs children into their non-profit and their newly launched podcast.  

What You’ll Learn in this Episode:

• What it takes to be a special education law attorney
• How they figured out it was time for them to open their own practice together
• Is going solo for everyone?
• How can you make a law firm partnership last and how to make sure you’re protected in case the love doesn’t last
• How someone in a niche practice area can generate business
• What to use to market your practice when you don’t have a big budget…or a budget at all!
• Why they started their non-profit and a podcast to support the non-profit’s mission

Resources Mentioned:

Connection Café

Contact Information:

www.selogiebrett.com

Facebook, Instagram, Pinterest, Twitter

Inclusive Education Project

Facebook, Instagram

This episode is brought to you by MM.LaFleur, a women's workwear brand whose mission is to take the work out of dressing for work. 

Joining us today is young attorney and digital marketer, Sam Mollaei. In just over 2 years, Sam managed to grow his virtual law practice from zero to over 600 clients. He shares his insights on how to build a sales funnel that continuously attract clients to your law practice. 

What You’ll Learn in this Episode:

• How Sam’s content marketing efforts began to pay off about 12 months after he began writing blogs
• What type of good quality content you should be creating to attract legal clients
• The importance of links and link-building on your website for attracting visitors
• 3 essential elements to figuring out the right niche
  • High urgency
  • High demand
  • Premium pricing
• 2 main ways to begin attracting clients online
• Why it’s important to build a system and sales funnel in order to get clients
• Sam shares his 4-part sales funnel
• How (and when) to properly ask for a Google review from your clients
• Sam’s 3 most valuable lessons learned
• Which practice areas lend themselves the best to sales funnels

Resources:

Google Trends

Google Keyword Planner

Google Adwords

MixMax – email plugin that connects with Gmail to set up automatic follow up sequence

Contact Information:

Email: sam@legalfunnel.com

www.mollaeilaw.com

This episode is brought to you by MM.LaFleur, a women's workwear brand whose mission is to take the work out of dressing for work. Be sure to visit their website to experience their Bento Box service. 

The mind is powerful. There’s no doubt about that. But if you’re like me, then you haven’t learned how to tap into its power to unlock your full potential. Thankfully, Leila Nosrat is joining us today to teach us to do just that. She has perfected a 4-step process to help us rewire our brains in order to achieve our goals.

Leila is an attorney, mindset coach, and an academic success strategist. She is the host and producer of the YouTube series, Law with Leila, and is the founder of Bar Prep Mindset, a bar prep company helping law students get in the right mindset for the bar exams.  

What You’ll Learn in this Episode:

• Why managing stress, both in law school and as a lawyer, forms the basis for success
• Can we rewire and retrain our brains to accelerate our learning and do more?
• How you can train your brain to wake up with more motivation and use certain strategies to perform at your optimal level
• Leila’s 4-step “IPSA” system to help you set and achieve your goals
• The importance of affirmations, even in the absence of immediate results
• Why Leila believes YouTube is a worthy platform to spend time on

Resources Mentioned:

Carol Dweck

Legal Seagull YouTube channel

Contact Information:

Law with Leila YouTube channel

Instagram: law_with_leila

Facebook: Leila Nosrat  

This episode is brought to you by MM.LaFleur, a women's workwear brand whose mission is to take the work out of dressing for work. Be sure to visit their website to experience their Bento Box service. 

Wayne Pollock joins us in this episode to share his insight on how lawyers, can use the press and various media outlets to help tell the stories of their clients and help shape the opinions of those who might have some say in the outcome of our clients’ cases, i.e. a jury or other decision makers.

What You’ll Learn in This Episode:

• What is the Court of Public Opinion and why should young lawyers know about it
• Who are the members of the Court of Public Opinion
• How a lawyer can engage members of the Court of Public Opinion and how that’s beneficial from a legal service perspective, client perspective, and marketing perspective
• The ethical concerns when it comes to engaging the media and press
• Do transactional attorneys need to worry about how their clients’ cases appear in the press too?
• Why it’s important to think critically about your brand and how you position yourself when it comes to your own media pursuits
• Part of being a competent attorney might include telling their story to the public
• What are the first steps to engaging the media for any of our cases
• How Wayne is marketing his niche law firm

Contact Info

www.copostrategies.com

Email: waynepollock@copostrategies.com

LinkedIn: Wayne Pollock

Twitter: @waynepollock_cs

Thank you to our amazing sponsor, MM.LaFleur, a women's workwear brand taking the work out of dressing for work. 

I love leadership! That’s why I’m glad to have our guest, Mark Beese, on the show today. Mark is a leadership expert and he’s here to chat about how Millennial lawyers can step up and become the leaders they are meant to be.

What You’ll Learn in this Episode:

• How lawyers can learn to become better leaders
• The impact of leadership on business development and sustainability of firms
• Why Mark believes Millennials will save the legal profession
• Why it’s important to understand negative and positive stereotypes in order to start building your leadership skills
• What makes Millennial employees loyal
• How to ask for and give feedback the right way
• How to construct highly effective teams even as a young lawyer
• Why we can do a lot better in teams than as individuals
• Does teamwork make sense in a fiercely competitive legal profession?
• What it’ll take for law firms to build better workplace culture

Resources:

Center for Creative Leadership

Jennifer Deal, "What Millennials Want From Work"

Contact Information:

mark@leadershipforlawyers.com

www.leadershipforlawyers.com

This episode is sponsored by MM.LaFleur

Between trying to remain calm before presenting at the Clio Cloud Conference and trying to enjoy the conference as an attendee, I managed to snag 4 short interviews with some of the attendees. The question I asked them? What is your best business development tip for getting your first client (or any client!)? 

I was grateful that I recorded my quick chat with the following individuals who contributed their insight on this question: 

Rehan Hasan, corporate attorney and business advisor

Julia Shapiro, Founder and CEO of Hire an Esquire 

Adam Callahan, One400

Paul Rummel, CTO of Vijilent

Prior Episodes mentioned in this Episode: 

Julia Shapiro - Episode 62 

Creativity - Episode 80

Thank you to our show sponsor - MM.LaFleur

Is happiness an inside job? How can we, as lawyers, take responsibility for the choices we make that ultimately impact our level of happiness? Joining us this week is Okeoma Moronu, a young attorney and host of The Happy Lawyer Project Podcast where she explores this concept of happiness.

What You’ll Learn

• How she transitioned from BigLaw to in-house counsel
• How she manages the pressures of being part of a small in-house legal team
• Why she launched The Happy Lawyer Project Podcast
• Why is it that lawyers are unhappy?
• How can young lawyers figure out what it is they want and what they enjoy
• How diversity in the profession all starts with being happy and feeling like we belong
• What role her two children play in her decision making
• How she was able to make it known that her family is a priority while interviewing for her position
• Where her interest in personal finance stems from

Resources:

The Happy Lawyer Project Podcast

Instagram, Twitter, and Facebook: @thehappylawyerproject

If you’re wondering how to make the best use of your connections, then my guest today, Lou Shapiro, will certainly shed some light on how to go about doing that. Lou is a state and federal criminal law attorney, and he is a master at making friends online and offline and nurturing those relationships into referrals and opportunities.  

What You’ll Learn:

• What experience is needed in order to eventually open your own practice as a criminal defense attorney
• Why he considers his firm to be a “concierge law firm”
• Where he gets his best referrals from other lawyers
• What exactly he posts on Facebook to invite conversations and generate attention
• How his involvement in his volunteer work at his temple led to a spot as a legal consultant on a tv legal comedy
• How he managed to secure Amanda Knox as a speaker for his local bar association
• The right way to stay in contact with people that you meet
• Why he’s waiting for the case that “defines” him
• Why you don’t need to experience every area of law in order to find out what you truly love

Thank you to our sponsor, MM.LaFleur – a women’s workwear brand that provides a complete wardrobe and personal-style service for the professional woman who has #BetterThingsToDo than shop.

Contact info:

Email: lousijshapiro@gmail.com

Facebook

With internet creators becoming more and more popular in today’s YouTube-crazed world, wanting to become a lawyer who serves the needs of this group of people is a viable career path. That’s why I reached out to my friend Franklin Graves, General Counsel for Naxos Music Group. Franklin is immersed in the world of internet creators and YouTubers and is a content creator himself. He creates content to help educate creators of the legal side of digital content. 

What We Discuss:

• How he networked the smart way and made the most of his connections to land his first job
• Why it’s important to get involved in a bar association’s project instead of merely networking
• How a trip to an ABA conference started him off on his branding journey
• How an article he wrote for the ABA eventually led to an opportunity to speak on a panel at the massive video conference, VidCon
• What drew him to wanting to create content on YouTube and for YouTubers
• The importance of immersing yourself in the industry you wish to represent
• Should lawyers create videos to market their law firms?
• How to figure out what type of videos you should create for your firm

Resources:

The Law School Strategy 

Frankly Legal YouTube channel

Naxos Music Group 

Contact Information:

www.franklingraves.com

@franklingraves – Twitter, Instagram, Facebook

franklingraves@gmail.com

Wela Quan is a New York corporate lawyer-turned-legal cartoonist and writer.

What we cover:

• How she made the decision to leave her corporate job after 2 years
• How she tapped into her childhood passions to begin writing and drawing
• Why she wants to eliminate legalese and legal jargon
• Wela explains her writing and drawing process
• Why doesn’t consider herself to be an “artist”
• Why she’s not in a hurry to buy a house and instead, wants to travel right now
• Why she rejected a job offer from Hooters in Singapore

Resources Mentioned:

New York Bar Picture Book

Quimbee.com

Contact Info:

www.nybarpicturebook.com

Email: wela@nybarpicturebook.com

This month was all about outreach. Outreach came in many different forms. Along with the usual in-person networking events, I decided to try out a new service called BombBomb. BombBomb is an video emailing service provider. In this month’s bonus episode, I chat about my experience with sending video emails to warm leads and what happened […]

The post Strategic Outreach [May Recap Bonus Ep.] appeared first on The Gen Why Lawyer.

I recorded this interview with Andrea Kramer live at the Colorado Women’s Bar Association Annual Convention in Vail. I was honored to have been asked to speak at the convention so I thought it would be fun to include a short live interview as part of the presentation. In this episode, I spoke with Andrea […]

The post On Being a Feminist and Fighting for Pay Equity with Andrea Kramer [GWL 108] appeared first on The Gen Why Lawyer.

Lawyer, Mom, Coach, and Podcaster, Janine Esbrand, joins us today and shares her thoughts on how lawyers can go about planning for a family while working at a firm. What does that conversation with the employer look like? When should it happen? Janine also shares her insight on how lawyers who feel “stuck” in their […]

The post Can Women Have It All? with Janine Esbrand [GWL 107] appeared first on The Gen Why Lawyer.

The path to success for lawyers is harder than ever. Young lawyers face numerous challenges that range from developing a specialty to maintaining and bringing in clients. The goal, of course, is to meet these challenges with a sense of excitement. That’s why I’m excited to have our guest, Lauren Rikleen, joining us today to […]

The post Advocating for Yourself the Effective Way with Lauren Rikleen [GWL 106] appeared first on The Gen Why Lawyer.

On this episode, I speak with Brain Cuban. Brian is an author, keynote speaker, and former practicing attorney. His latest book is called The Addicted Lawyer: Tales of the Bar, Booze, Blow and Redemption and in this episode, he’s joining us to share his powerful story. His shares his remarkable journey from drug and alcohol […]

The post Addiction, Eating Disorders, and the Journey to Sobriety with Brian Cuban [GWL 105] appeared first on The Gen Why Lawyer.

In today’s episode, I share some sound bites from four marketing experts I spoke with at the Legal Marketing Association annual conference a month ago. I asked four marketing companies to share their top tips and advice for young lawyers when it comes to marketing and business development. This episode is dedicated to their responses. […]

The post Top Tips from 4 Marketing Experts [GWL 104] appeared first on The Gen Why Lawyer.

In this month’s recap, I talk about my struggle to tone down my lawyer brain and tune up my business brain. As lawyers trained to spot issues (aka all the things that could go wrong), it often becomes difficult to spot opportunities when all you’re thinking about are the negatives. So this past month, I […]

The post Learning to UNlearn [April Recap Bonus Ep.] appeared first on The Gen Why Lawyer.

We can’t discuss mental health awareness enough on this podcast or in this profession. Substance abuse remains a huge issue that many lawyers, especially young lawyers, are dealing with. Joining us today is Patrick Krill, the principal and founder of Krill Strategies. Patrick is a globally recognized leading authority on addiction and mental health issues […]

The post The Reality About Mental Health and Lawyers with Patrick Krill [GWL 102] appeared first on The Gen Why Lawyer.