Joining us today is young attorney and digital marketer, Sam Mollaei. In just over 2 years, Sam managed to grow his virtual law practice from zero to over 600 clients. He shares his insights on how to build a sales funnel that continuously attract clients to your law practice. 

What You’ll Learn in this Episode:

• How Sam’s content marketing efforts began to pay off about 12 months after he began writing blogs
• What type of good quality content you should be creating to attract legal clients
• The importance of links and link-building on your website for attracting visitors
• 3 essential elements to figuring out the right niche
  • High urgency
  • High demand
  • Premium pricing
• 2 main ways to begin attracting clients online
• Why it’s important to build a system and sales funnel in order to get clients
• Sam shares his 4-part sales funnel
• How (and when) to properly ask for a Google review from your clients
• Sam’s 3 most valuable lessons learned
• Which practice areas lend themselves the best to sales funnels

Resources:

Google Trends

Google Keyword Planner

Google Adwords

MixMax – email plugin that connects with Gmail to set up automatic follow up sequence

Contact Information:

Email: sam@legalfunnel.com

www.mollaeilaw.com

This episode is brought to you by MM.LaFleur, a women's workwear brand whose mission is to take the work out of dressing for work. Be sure to visit their website to experience their Bento Box service. 

The mind is powerful. There’s no doubt about that. But if you’re like me, then you haven’t learned how to tap into its power to unlock your full potential. Thankfully, Leila Nosrat is joining us today to teach us to do just that. She has perfected a 4-step process to help us rewire our brains in order to achieve our goals.

Leila is an attorney, mindset coach, and an academic success strategist. She is the host and producer of the YouTube series, Law with Leila, and is the founder of Bar Prep Mindset, a bar prep company helping law students get in the right mindset for the bar exams.  

What You’ll Learn in this Episode:

• Why managing stress, both in law school and as a lawyer, forms the basis for success
• Can we rewire and retrain our brains to accelerate our learning and do more?
• How you can train your brain to wake up with more motivation and use certain strategies to perform at your optimal level
• Leila’s 4-step “IPSA” system to help you set and achieve your goals
• The importance of affirmations, even in the absence of immediate results
• Why Leila believes YouTube is a worthy platform to spend time on

Resources Mentioned:

Carol Dweck

Legal Seagull YouTube channel

Contact Information:

Law with Leila YouTube channel

Instagram: law_with_leila

Facebook: Leila Nosrat  

This episode is brought to you by MM.LaFleur, a women's workwear brand whose mission is to take the work out of dressing for work. Be sure to visit their website to experience their Bento Box service. 

Wayne Pollock joins us in this episode to share his insight on how lawyers, can use the press and various media outlets to help tell the stories of their clients and help shape the opinions of those who might have some say in the outcome of our clients’ cases, i.e. a jury or other decision makers.

What You’ll Learn in This Episode:

• What is the Court of Public Opinion and why should young lawyers know about it
• Who are the members of the Court of Public Opinion
• How a lawyer can engage members of the Court of Public Opinion and how that’s beneficial from a legal service perspective, client perspective, and marketing perspective
• The ethical concerns when it comes to engaging the media and press
• Do transactional attorneys need to worry about how their clients’ cases appear in the press too?
• Why it’s important to think critically about your brand and how you position yourself when it comes to your own media pursuits
• Part of being a competent attorney might include telling their story to the public
• What are the first steps to engaging the media for any of our cases
• How Wayne is marketing his niche law firm

Contact Info

www.copostrategies.com

Email: waynepollock@copostrategies.com

LinkedIn: Wayne Pollock

Twitter: @waynepollock_cs

Thank you to our amazing sponsor, MM.LaFleur, a women's workwear brand taking the work out of dressing for work. 

I love leadership! That’s why I’m glad to have our guest, Mark Beese, on the show today. Mark is a leadership expert and he’s here to chat about how Millennial lawyers can step up and become the leaders they are meant to be.

What You’ll Learn in this Episode:

• How lawyers can learn to become better leaders
• The impact of leadership on business development and sustainability of firms
• Why Mark believes Millennials will save the legal profession
• Why it’s important to understand negative and positive stereotypes in order to start building your leadership skills
• What makes Millennial employees loyal
• How to ask for and give feedback the right way
• How to construct highly effective teams even as a young lawyer
• Why we can do a lot better in teams than as individuals
• Does teamwork make sense in a fiercely competitive legal profession?
• What it’ll take for law firms to build better workplace culture

Resources:

Center for Creative Leadership

Jennifer Deal, "What Millennials Want From Work"

Contact Information:

mark@leadershipforlawyers.com

www.leadershipforlawyers.com

This episode is sponsored by MM.LaFleur

Between trying to remain calm before presenting at the Clio Cloud Conference and trying to enjoy the conference as an attendee, I managed to snag 4 short interviews with some of the attendees. The question I asked them? What is your best business development tip for getting your first client (or any client!)? 

I was grateful that I recorded my quick chat with the following individuals who contributed their insight on this question: 

Rehan Hasan, corporate attorney and business advisor

Julia Shapiro, Founder and CEO of Hire an Esquire 

Adam Callahan, One400

Paul Rummel, CTO of Vijilent

Prior Episodes mentioned in this Episode: 

Julia Shapiro - Episode 62 

Creativity - Episode 80

Thank you to our show sponsor - MM.LaFleur